It’s one of the most important factors for the website’s search engine optimisation (SEO) process. Do not confuse backlinks with link building.
Simply put, link building is the process of creating external links that drive traffic to your website. The link itself on the external website is called backlink.
Show me who your friends are, and I will tell you what you are.Vladimir Lenin
You got it right!
Search engines evaluate your website credibility by the quality of your website backlinks. Its very crucial to spend time to research before planning your SEO link building strategy.